While the global economic crisis is hammering sales and profits of nearly every auto maker in the world, a key Hyundai Motor Co. Ltd. executive calls the catastrophic events a boon for establishing the brand. Marketing Strategy Director Nam Myung-Hyun says millions of potential car buyers would never have considered a Hyundai vehicle if not for the recession. “The future of potential customers is quite unstable and their incomes might be reduced (due to the economy),” he says. “This ...

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