GENEVA – The new Hyundai i30 and Kia Cee’d C-segment cars, designed specifically for European markets, are winning over car buyers more quickly than Hyundai Automotive Group anticipated. Paul Willis, chief operating officer of Kia Motors Europe GmbH, says the Cee’d already is the brand’s best-selling car in Europe. “We’re getting (customers) from all over the place,” he tells Ward’s in an interview here. “And when you talk to them, they’ve bought (the Cee’d) for two reasons: quality and ...
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