Harlem is getting its firstand stores.
The new dealerships are part of an expanded Potamkin East Harlem Auto Mall.
joins at Potamkin as the only import brands represented in the north Manhattan area, “marking a significant milestone in the economic revival of the region,” Hyundai Motor America Inc. says.
“We are delighted that Korean manufacturer Hyundai and Japanese manufacturer Mitsubishi have chosen us to represent them in New York City and to have their facility located in East Harlem.” Robert Potamkin, chairman of the Potamkin Auto Group, says.
“This commitment to East Harlem is a tremendous vote of confidence in the future of the community," he says.
With no current dealership operations in Manhattan, Potamkin Hyundai becomes Hyundai America's flagship operation, says Dave Zuchowski, Hyundai's vice president-national sales.
“The dealership's location in economically resurgent Harlem gives it the unique opportunity to tap into the enthusiasm of this vibrant region,” he says.