It wasn’t that long ago South Korea’s two largest auto makers aspired to be among the world’s top-10 car companies. Now, less than a decade later, Hyundai Group counts itself as No.7 and is constructing a $1 billion manufacturing and assembly plant in Montgomery, AL, with production start slated for 2005 and capacity set at 300,000 vehicles annually. Meanwhile, the other company, Daewoo Motor, has disappeared from the U.S. market, setting the scene for an interesting case study. In the ...

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