SEOUL – The Veloster youth market concept – a small coupe that is expected to play a significant role in Hyundai Motor Co. Ltd.’s future – earns star status among the models the auto maker features at the Seoul Motor Show. “The Veloster is much more than a concept car; it’s the first demonstration of our move toward a Y-market class of cars (aimed at buyers in their 20s) and our first overt response to the Toyota Scion Y-market initiative,” a Hyundai spokesman tells Ward’s. “It’s the start ...

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