SANTA BARBARA, CA – Hyundai Motor America wants to get noticed. While its sales have been on an upward trajectory the past five years, the auto maker still believes it is being ignored by a certain segment of the population: those who write about, and sometimes, gush over, new cars. For this reason, Hyundai is considering introducing a new halo car for the U.S., says John Krafcik, vice president-product development and strategic planning. A halo vehicle “in general is something we’re ...
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