Day 1 Morning: Service customer declines work.
Day 1 Evening: Personalized job specific discount coupon letters created by cashier.
Day 2: Coupon letters mailed to customer
Day 3-4: Customer receives letter offering discount
Within 15 Days: Customer returns to have work previously declined, done at a discount (coupon has 15-day expiration date).
Here's a sample letter: Dear Customer, During your last visit to our dealership our records indicate that your vehicle requires some attention. Please bring this letter to our service department and receive $20 off the above-mentioned repair. Thank you for your continued business.
At the end of those days: Additional profit and money deposited in your bank account.
Idea Time is a feature of NCM Associates, Inc., using ideas provided by dealers participating in 20 Groups.
