DETROIT – General Motors Corp. faces a quality image problem like no other auto maker, an executive tells the media here at GM headquarters during a year-end sales and marketing briefing. GM's Chevy and GMC trucks have higher perceived quality. All GM’s five traditional car nameplates are perceived to be lower in quality than they actually are, by consumers who buy other brands, says Paul Ballew, GM executive director-market and industry analysis, using data from the research ...

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