Automotive dealers on average spend about $400 per vehicle on advertising, much of it going to the mass-market media – newspapers, television and radio. Now, however, thanks to advancements in technology, dealers are able to narrow their target to select groups of potential customers. The advantage of this new wave of one-to-one marketing is incredible, says Jim Roche, vice president, Product Technology for Autobytel, Inc. "It's going to drive down the cost of marketing and increase the ...

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