TOKYO – Toyota Motor Corp.’s latest marketing schemes on its home turf are being met with a mix of puzzlement and approval. Shrinking the auto maker’s five existing sales channels in Japan to four in 2004 is considered a sound move by industry experts here. However, there is no consensus on plans to introduce the Lexus brand in Japan a year later, for sale in an exclusive new channel aimed at luxury-car buyers. Toyota explains the new strategy as a "response to future changes in consumer ...

Premium Content (PAID Subscription Required)

"Japanese Auto Analysts Question Toyota’s Marketing Maneuvers" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.