DETROIT – 2001 was such a difficult year for the North American auto industry that it helps to recall it with a bit of levity. Interior supplier Johnson Controls Inc. kicked off press days at the North American International Auto Show Sunday morning with its own version of the popular commercial from a few years ago. The stark, black-and-white television spot included tightly cropped images of children talking about the harsh realities of the job market. β€œI want to be forced ...

Premium Content (PAID Subscription Required)

"JCI Delivers Interior Concepts – And A Little Humor" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.