Airbag demand should nearly double in North America by 2011, concludes a new study by J.D. Power and Associates. The 2004 Global Automotive Airbag Market Study predicts growth will come from the National Highway Traffic Safety Admin.’s move to require all vehicles sold in the U.S. to pass stricter side-impact standards as early as 2009. The growth will translate to an additional 33 million airbags in North America by 2011, says J.D. Power, resulting in an additional $1.17 billion in ...

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