DETROIT -- DaimlerChrysler Corp. has aggressive expansion plans for the Jeep brand for the ’04-’07 model years, including two entry-level products and a high-end Grand Cherokee variant, with the first of the affordable Jeeps expected to debut next year. The strategy is to grow the brand among young buyers who seek Jeep status for safety and security -- as well as those whose lifestyles take them off-road. “One entry level is not enough,” says Richard O. Schaum, Chrysler Group head of ...

Premium Content (PAID Subscription Required)

"Jeep Strategy Heading into Overdrive" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.