Peter Butterfield, Kia Motors America Inc.’s chief operating officer, is taking a page out of the old Toyota Motor Corp. and Honda Motor Co. Ltd. playbooks. But is the playing field the same? In 1975, Butterfield, a 22-year-old dealership field representative on his rounds for Ford Motor Co., spotted a small, boxy, blue car in a service stall at a rural Indiana Ford store. Peter Butterfield "What’s that?" he asked a service technician. "That’s a Honda," said the technician. ...

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