Print and billboard components of Land Rover North America’s first national marketing campaign in five years seek to depict Range Rover as the genuine article. “Not A. The,” say billboards that begin showing up this month in New York, Miami, Chicago, San Francisco and Los Angeles. This billboard will be seen in five major markets. “We wanted to reassert Range Rover back on the top of the pack,” says Andrew Polsinelli, LRNA’s marketing communications manager, adding this ...

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