The time may be now to end the merger of equals debate at DaimlerChrysler. There has been the suggestion of a power imbalance from the outset, when it was made clear the co-chairmen scenario was weighted to German Juergen Schrempp over American Robert Eaton. Eaton enjoyed lame-duck status for a short time before retiring, and shortly after Americans began dropping like flies from positions on the management board. Brand bibles were crafted early on to enshrine Mercedes’ superiority, ...

Premium Content (PAID Subscription Required)

"Lessons Abound in Reversal of Fortune" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.