DETROIT — When Toyota Motor Corp. created its luxury Lexus Divison, the automaker made no pretense about its intended customer base. Toyota in the U.S. had been watching its bread-and-butter baby boomers — those who popularized the Corolla in their younger, penny-pinching years — grow older and richer, and thus decided to create an upscale brand to suit them. Lexus has spent its 10-year history first and foremost as a U.S. brand and has been quite successful in doing so. Now the luxury ...
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