The average age of owners of Ford Motor Co.’s Lincoln luxury brand is on the decline, says the marque’s general marketing manager. In the past, Lincoln has been a brand that traditionally attracted an older consumer base. But as the brand enjoys a renaissance of sort, thanks to new products such as the MKX cross/utility vehicle and the MKZ midsize sedan, younger buyers are starting to frequent Lincoln showrooms. “Sixty-four is (now) the average age (of Lincoln buyers),” says Mike ...
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