Ford Motor Co.'s Lincoln Div. finally gets a pickup truck, and the unnamed vehicle will be in showrooms in first-quarter 2005.

The near-luxury brand showed a 4×4 concept pickup with bright chrome finish for the full length of the vehicle and an interior trimmed in aluminum. It rides on 20-in. wheels and will adopt Ford's 5.4L Triton V-8 engine.

Why a pickup for Lincoln? “We like to make money,” quips Phil Martens, group vice president-North America product creation. It was not done by accident, he says. The new Ford F-150 is refined, and the auto maker realized there is a market for a Lincoln model as well.

And there was a push for one from within product development as well as from dealers, executives say.

The Lincoln pickup, a crew cab with a 5.5-ft. bed, will not be high volume, Martens says.