PETOSKEY, MI – Bob Lutz is trying to revive General Motors Corp., but even the industry’s top “car guy” couldn’t have rescued Oldsmobile. GM announced in December 2000 that it was phasing the brand. The last Oldsmobile was built earlier this year. “There were too many mouths (GM divisions) to feed,” says Lutz, who joined GM in September 2001 as vice chairman-product development and later added chairman-GM North America to his duties. “I would have picked Olds, too.” Harsh industry ...

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