MILFORD, MI – General Motors Co. Vice Chairman Bob Lutz promises to get combative with the competition in upcoming advertising. During a recent product preview at GM’s proving grounds here, Lutz says “the gloves will come off,” with the auto maker’s print, television and Internet spending taking on the competition directly. Where GM has a decided advantage, he says the company will spell it out to consumers. “We’re going to have to get much more aggressive in the way we advertise,” says ...

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