DETROIT -- So your marketing budget is tighter than a lineman’s waistband after Thanksgiving dinner, and you have to decide where to spend those precious dollars to get the word out about your product. You have two choices: Buy a booth at a trade show such as the Society of Automotive Engineers World Congress or invest in more targeted private technology showings for the OEMs. The crowd will be bigger at SAE, but the possibility of making a sale or at least finding a champion for your ...

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