DETROIT – Mazda North American Operations is in the midst of a study to determine whether Americans are ready for diesel engines, as it eyes offering its own entry in the market, a top engineer says. “We haven’t made any determination yet, but we see it as an opportunity,” Robert Davis, senior vice president-research, development and quality, tells at the North American International Auto Show here. “Right now the only real active diesel players (in the U.S.) are the Europeans, either ...

Premium Content (PAID Subscription Required)

"Mazda Considers Diesel for North America; New Technologies Explored" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.