Mazda North American Operations CEO Jim O’Sullivan wishes people would stop asking him when the auto maker will bring a hybrid-electric vehicle to market. He would rather be asked why other Asian auto makers aren’t launching a diesel in the U.S., as Mazda plans to do in early 2013. “Diesel to me is a better opportunity for the masses than some of the other stuff,” O’Sullivan tells Ward’s at the recent North American International Auto Show in Detroit. U.S. consumers prefer diesels ...
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