GENEVA – Mazda Motor Corp. is playing the numbers game in a bid to ensure its products, brand image and corporate name are inexorably linked, Ward's is told. The introduction of the all-new Mazda 6, which replaces the 626, portends a fresh direction for the Japan-based auto maker, says a Mazda North American Operations spokesman. Expect to see more "alpha-numeric" identifiers that prominently feature the auto maker’s name, he says, adding the strategy’s goal is to see the company ...
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