SAO PAULO – When the A-Class car debuted in Brazil in 1999, Mercedes-Benz expected to sell 70,000 units annually. But the A-Class, produced in Juiz de Fora Minas Gerais, sold only12,000 units in 2000, dropping to 670 units per month in 2001. A new model – the A Class 190 Avantgarde – scheduled for launch in July, has a new grille and new seat fabric. Mercedes hopes to sell 9,000 of the new model annually.
Premium Content (PAID Subscription Required)
"Mercedes Falls Short of Goals in Brazil" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: firstname.lastname@example.org or phone: (248) 799-2642