BARCELONA – In just three years, Mexico has become an important market for Volkswagen AG's Spanish subsidiary SEAT SA, in tone even more than in volume. Mexico, for instance, is one of the two best markets in the world for the 225-hp Leon Cupra R. The other is the U.K. "In Mexico, we are positioned where we want to be in Europe," says Thomas Schultz, a SEAT marketing executive. "We sold 25,000 cars there last year, and they were all sporty versions." Leon Cupra R is considered ...

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