DEARBORN, MI – Listening to Microsoft Corp. CEO Steve Ballmer address the first annual Microsoft Automotive Executive Summit this week, it’s clear that at least one company still has big plans for telematics – or what he refers to as in-vehicle services. Steve Ballmer It’s been two years since Scott McNealy, president and CEO for Sun Microsystems, boldly predicted that future vehicles would be “web browsers on wheels.” But the automotive telematics industry hasn’t exactly ...
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