CHELSEA, MI – DaimlerChrysler Corp. will, by the end of July, move a couple of its “Millennial” concept vehicles to the formal feasibility study stage where a business case will determine if they make it to production.
|The Jeep Compass is one of four "Millenial" concepts.|
The significance of a formal feasibility study is that resources, including a team of engineers, are reassigned to working up the business case.
The four concepts were designed to appeal to the “Millennial” generation, which theGroup puts at 12-24 years old, and be affordable to young people investing in their first new car. Ideally, the Millennials should sticker below $15,000.
The quartet includes: the Dodge Razor 2-seat sports car, the Dodge M80 pickup, the Jeep Willys2 and the Jeep Compass, which is essentially a 2-door Liberty.
It is expected the Jeep Compass (perhaps with some Willys2 cues) will get the green light and be built alongside the 4-door Liberty in Toledo, OH.
The current Compass concept is too luxurious to come in under $20,000, but a spokesman says a more bare bones version could meet the price requirement.
Many would like to see the M80 pickup go into production. One spokesman says a production M80 pickup could not come off the Dakota chassis, a shortened version of which spawned the concept, because it is too heavy and expensive. But others refute that, and senior officials have hinted M80 has been pulled forward in the product plan.
The Razor, which is barebones and borrows parts from the Chrysler Crossfire,Lancer and Dodge Neon, could come in about $14,500. But it is least likely to go into production as there are no other small rear-drive cars for it to share a platform with to keep the cost down.