TOKYO – Mitsubishi Motors Corp. has two priorities: to develop Asian markets and continue growth in North America, it’s No.1 source of profits and second in sales. So says Steven A. Torok, MMC executive vice president in an exclusive interview with Ward's. Last year, North America and Asia, excluding Japan, accounted for 53.3% of MMC's worldwide sales of 1.59 million vehicles. Both are critical to the recovery of the struggling Japanese auto maker, now entering the last leg of a 3-year ...

Premium Content (PAID Subscription Required)

"Mitsubishi Bets on U.S., ASEAN Markets to Meet Turnaround Goal" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.