SANTA BARBARA, CA – Mitsubishi Motors North America can take credit for popularizing the now-ubiquitous 0% financing and currently is alone in the U.S. market in offering no payments until 2004. Despite capitalizing on creative ways to drive customers to its dealers, Mitsubishi’s incentive spending is less than half the current national average, and keeps falling, says MMNA President and CEO Pierre Gagnon. While other auto makers have upped the ante in incentive offers, Mitsubishi has ...

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