Mitsubishi Motors Australia Ltd. can survive, but it needs to focus on winning over private consumers, President Robert McEniry says in a speech at this month’s Australian International Motor Show in Sydney. McEniry says a recent order from Avis Australia for 2,500 380 sedans is good news for the auto maker, but there is danger in relying too heavily on low-margin business. “The Avis deal is an indication of confidence going forward,” he says. “We don’t want to be dependent on the ...

Premium Content (PAID Subscription Required)

"Mitsubishi Oz Needs More Than Fleet Sales, Exec Says" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.