TROY, MI – Finbarr O’Neill, CEO and chairman of the beleaguered Mitsubishi Motors North America (MMNA) cites a simple law of the automotive industry: “At the end of the day, it’s about profitable dealers. It’s not rocket science. If you have profitable dealers, you have to screw up a lot on the factory side not to succeed.” O’Neill, speaking to a Society of Automotive Analysts gathering here, says he’s trying to convince Mitsubishi’s 630 U.S. dealers, many of whom have become skeptical ...
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