Motors North America launches a new national advertising campaign to support the debut of its new Outlander cross/utility vehicle, going on sale this month at U.S. Mitsubishi dealers.
The “OutEverything” campaign, the print and TV portion of which were developed by the auto maker’s national agency, BBDO, aims to show the Outlander’s advantages against competing small CUVs.
“Consumers will see how the Outlander can OutStart; OutRev; OutMusic; OutManuever; OutHandle; OutPace; OutRun; and, ultimately, ‘OutEverything Everything,’ all to the sound of a thumping music track that keeps the pace,” the auto maker says in a release.
A 30-second commercial began running Nov. 5 during coverage of the New York marathon. Commercials will appear on cable channels such as A&E, Comedy Central, MSNBC, VH1, History, E!, Spike, Animal Planet, BRAVO and the Weather Channel,says.
Print ads are appearing in the November issues of Road&Track, Car & Driver, AutoWeek, Motor Trend and Automobile magazines.
A microsite created by agency Organic Inc. will showcase 100 different features of the new ’07 Outlander. Visitors to the site can register for reward points earned through taking quizzes or for watching videos that can be redeemed for prizes, which include three new Outlanders.