Mitsubishi is showing itself to be the scrappy underdog. The No.4 Japanese auto maker came to the pragmatic conclusion five years ago that it can’t be everything to everybody, especially in the North American market. It was to Toyota, Honda and Nissan what David was to Goliath. So Mitsubishi Motors North America President and CEO Pierre Gagnon opted for feisty – picking spots in the market and branding the auto maker’s products as spirited. In so doing, Mitsubishi has caught the ...

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