MELBOURNE – Holden Ltd.'s Monaro sports coupe will be launched in the Middle East in February, badged as the Chevrolet Lumina Coupe.
The aim is for 750 sales next year in the region that includes Saudi Arabia, the United Arab Emirates, Kuwait, Bahrain, Oman, Lebanon, Qatar and Syria.
Prior to its Lumina rebirth, the Monaro makes its U.S. debut as the Pontiac GTO. It will be on display at auto shows in Los Angeles and Detroit in January.
The two Monaro launches are part of Holden's plan to become a global niche manufacturer.
"We're competing on the world stage now and we're a dwarf player again," Holden Chairman and Managing Director Peter Hanenberger tells the Melbourne Age. "We aim to join the list of Australian companies which can truly lay claim to being global businesses."