When Pontiac gave away 276 G6 sedans on the season opening “Oprah Winfrey Show,” it was the marketing stunt seen ’round the world. But did it sell any cars? And was it Pontiac’s best use of the nearly $8 million it reportedly cost? Probably not. And not likely. Giddy General Motors insiders were patting each other on the back following the mid-September Oprah giveaway that saw every member of the show’s studio audience receive keys to a new G6. In exchange for a couple gross in ...

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