offer a personalized web page for each of a dealer's customers. It also establishes a standard means to capture customer e-mail addresses to begin target marketing to consumers.

The service promises dealers increased revenue as the ongoing communications builds customer satisfaction.

It offers features such as e-mail service reminders and recall information, on-line service appointments, dealership service specials and coupons, personalized maintenance schedules, vehicle history and service checklists and access to car clubs, maps, directions and traffic reports. also includes the Customer Value Matrix, which quickly segments a dealer's customers based on spending patterns and frequency of service visits. Among other things, the company says this service helps identify vehicles that contribute the highest profit margins.