The appointment of General Motors Co. design star Bryan Nesbitt to head the auto maker’s resurgent Cadillac division shows the auto maker has placed a premium on creativity, industry insiders say. Bill Barranco, president of Palo Alto, CA-based AutoVision Design Network Inc., which recruits design executives for auto makers, says the success of GM’s turnaround lies in its ability to place “car people, passionate people, especially from the design ranks” in key decision-making roles. “To ...
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