CHICAGO – When Brent Dewar, 48, took over as general manager of Chevrolet in March, his directive was simple and to the point: sell 3 million vehicles – last accomplished in 1979 – to ensure that General Motors Corp. reaches a 30% market share. Chevy fell 400,000 units short of that figure last year, but Dewar has until 2005 to finish the task. "The 3 million objective is an attainable goal with the products we have in the pipeline," Dewar says. Brent Dewar The reason Chevy ...

Premium Content (PAID Subscription Required)

"New Exec Drives Chevy Toward 3 Million Mark" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.