DETROIT – Nearly half the consumers buying new vehicles in the U.S. don’t consider a General Motors Corp. product, and the auto maker aims to change that with a new ad campaign, called “Road to Redemption,” that gets underway June 2. The long-term marketing effort – GM isn’t saying when it will end – will highlight the auto maker’s improving quality, environmental endeavors, technology and design. Gary Cowger says GM’s latest marketing effort focuses on conquest sales. “We know ...

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