BLOOMFIELD HILLS, MI – After a recent shakeup that overhauled Chrysler LLC’s Jeep marketing team, new members are cleaning the dust off their boots. Vice President and Chief Marketing Officer Deborah Meyer sent the six new executives packing, so they could observe the unique bond between the brand and its most enthusiastic customers. “We are really pursuing this tribal-brand idea, so everyone has to go get immersed,” Meyer says after sending her crew on an excursion to Jeep’s spiritual ...
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