PASADENA, CA – Compared with the LS and ES, the IS has never been much of a performer for Toyota Motor Corp.'s Lexus luxury division. The entry sport sedan at its peak sold 22,486 units (2001) and this year is dying a slow, painful death, with just 2,617 units moved in the first six months. Next to the mighty BMW 3-Series, which tallied 48,953 units in the same period, the IS has been a resounding dud. Nevertheless, company officials say it brought a younger demographic into the brand, ...

Premium Content (PAID Subscription Required)

"New Lexus IS Ready to Duel" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.