A couple of “theme” Volkswagen dealerships just opened in metro Detroit, local symbols of VW’s American comeback. Fox VW in Rochester Hills and Suburban VW in Troy are “Marketplace” dealerships – reflecting the German automaker’s efforts to move towards a more upscale brand. Marketplace VW dealerships – which are being built across the country and around the world – are airy and fresh and based on a European market square. In this case, the market square is the showroom. For years, ...
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