HIROSHIMA, Japan -- When Mazda Motor Corp. launches the RX-8 sports car in spring 2003, consumers can thank a cross-functional team of powertrain and production engineers for making the car a reality. Resulting from their efforts, management expects to produce the car’s “RENESIS” (name derived from rotary and genesis) rotary engine, the RX-8’s core component, for $2,000. Predicated on monthly output of 5,000 units, the company says this is slightly less than it would pay for a standard ...
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