Sterling Mazda celebrates its opening this week becoming the sixth dealership to sport the “Retail Revolution” concept launched by Mazda North American Operations (MNAO) early in 2003. Approximately 30 more dealerships across the country will adopt the new look by the first-quarter 2005, with another 35 to follow soon after, says James O’Sullivan, president and CEO-MNAO. The “Retail Revolution” is part of a plan to reconfigure Mazda’s dealership network. While not looking to add to its ...

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