DETROIT – A new advertising campaign for General Motors Corp.’s Saab Cars U.S.A. Inc., scheduled to debut this fall, will be used essentially to re-launch the auto maker’s 9-7X midsize SUV, the company’s top executive tells Ward’s. After a difficult integration of Saab’s computer invoice system with GM software affected distribution during the 9-7X’s roll out in the spring, Saab now is dealing with depleted inventories of the all-wheel-drive SUV due to the delayed launch of ’06 model ...
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