Nissan North America selects new African-American advertising agency TRUE Agency Inc. to focus on multicultural urban advertising. TRUE, based in New York, targets young, urban consumers, Nissan says. Nissan also creates a new position of senior manager-youth and urban communications within its marketing department, naming Jon Cropper to the new position. Nissan has instituted a Diversity Advertising Panel to oversee all advertising created for young, multicultural audiences and a ...
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