General Motor Co. thinks the hot-selling Chevrolet Camaro will overtake the Ford Mustang, its principle competitor in the segment, but does not intend to increase production of the car to meet such brisk demand. “The trick here is to keep this product hot,” says Susan Docherty, GM’s newly minted U.S. sales chief. Docherty says the auto maker must resist temptation to “build, build, build,” and fall into the perception “an unlimited number of customers” exist for Camaro, which GM brought ...
Premium Content (PAID Subscription Required)
"No Production Hike for Red-Hot Chevy Camaro; GM Posts Sales Gain" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: firstname.lastname@example.org or phone: (248) 799-2642