There is hope for those long-suffering designers who have fought, and lost, the never-ending battle to bring more natural products into mainstream vehicle interiors. Touch wood. Novem Car Interior Design says it has developed unique process that makes wood available for pennies more than the cost of faux finishes. That’s real wood, from bubinga to walnut, says Novem Sales Manager Andrea Long. Hence Novem’s brand name for the resulting product: TruWood. “We’re really trying to bring ...

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